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Planning Your 2026 Communications Strategy? Start Here.
Let’s face it: 2025 was a tough year for communicators, especially in the nonprofit sector. An endless cavalcade of crises stressed the sector, platforms continued splintering and devolving, and AI slop, well, slopped all over the place. If all you wanted was a long winter’s nap, who am I to blame you? But I’m guessing
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3 Ways To Effectively Leverage A Fractional Communications Leader
In Fall 2021, a client and I were racing to finish a project before her maternity leave began. As a mother myself, I know the challenge of trying to tie up loose ends during an uncertain time – and my maternity leave started unexpectedly early when I delivered my son at 34 weeks. There’s a
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Crisis communications done right
A Real-World Example of Crisis Communications Done Right Last month, I noticed a Tweet thread from a freelancer working for Rev.com — she was raising concerns about what appeared to be a sudden pay decrease to freelancers, as well as the motivation behind the change. Now, I have only been a direct customer of Rev on a limited basis,
GWRITES
Storytelling. Strategy. Social Change.