Sunday afternoon, I finally took the Roll ‘n’ Release class I’d been meaning to take for years. It was 45 minutes of leaning into lacrosse balls, arching over roam rollers, breathing through the discomfort of every tender spot in my fascia. 

“This was the most uncomfortable best 45 minutes I’ve had in awhile,” I told the instructor afterward. 

Monday, I woke up sore – the good kind of sore that comes after deep tissue work. Tuesday? I hobbled out of bed on stiff hips, nursing a cranky lower back. I took a dance class that morning and had to pause mid-class to stretch out. 

While bent over in pigeon pose just off the dance floor, I thought, Is it possible 45 minutes of focused work affected my body this much? 

The answer is YES. I’d finally done something short and focused that delivered outsized results. I allowed myself to do constrained, intense, systemic work that targeted exactly what needed attention. 

Your Organization Needs The Same Thing

Most organizations can identify their biggest comms needs. They need a crisis plan. Clear messaging. A narrative framework. Documented processes. 

But they don’t have six months and $40K to build it. And their teams are too deep in the day-to-day to step back and examine their systems, connect dots, and translate complexity into clarity. So these critical deliverables languish. 

And then…the board meeting hits. The campaign launches. The crisis arrives. That’s when the lack of infrastructure and strategic foundation leaves them scrambling. 

Enter: The 48-Hour Comms Director 

Two intensive days. One strategic deliverable. Your key decision-makers in the room. Focused work that yields disproportionate results. 

Here’s How it Works

Before we start: We schedule a scoping call to define the deliverable, identify who needs to be in the room, and gather any materials I’ll need to review in advance.

Day 1: We start with a kickoff meeting to align and dive deep. Then I draft while you return to your regular work. In the late afternoon, we gather again to review my initial work, pressure test it, course-correct, and refine the approach. 

Day 2: I incorporate your initial feedback and continue building. Mid-day, we gather for final input from your team. I revise further in the afternoon, and hand you a finished deliverable by end-of-day. 

No endless discovery or rounds of revisions. Just customized strategic work, done right, done fast. 

What You Can Get in 48 Hours

Here are just a few of the types of deliverables that can be produced in this context: 

• Crisis communication decision tree (who speaks when, with whose approval)
• Key message architecture (3-5 core messages with proof points)
• Brand voice guide (Real before/after examples your team can follow)
• Event narrative framework (How one moment becomes a sustained story)
• Communications approval matrix (What needs sign-off, clear thresholds, and timelines)
• Quarterly narrative arc (Strategic themes organizing all your comms for the next 6-12 months)
• Internal change management narrative (The story that helps staff buy in)

Who Needs This? 

Nonprofits that need comms infrastructure but don’t have six months to build it. 

Startups that need messaging strategy to supercharge their marketing tactics. 

Organizations navigating a transition, merger, or rebrand without clear internal narrative. 

Teams facing a high-stakes moment (board meeting, campaign launch, crisis response) without a finished plan. 

Communications leaders who need expert capacity for a specific deliverable their team can’t product internally. 

Why 48 Hours? 

Because the beauty is in the constraint. One deliverable. Three focused meetings. Minimal review cycles. But at the end, you have the key to unlock next-level communications. 

Will it be a little uncomfortable? Sure. But it’s also the best way to move your comms forward, fast. 

Want to explore this? I’d love to hear from you.