About Me

I’m Genie Gratto, founder of GWRITES. I’m a mission-driven communicator with a passion for storytelling, technology, and social change. I began my career as a reporter and have spent more than two decades helping nonprofit organizations, tech companies, public utilities, healthcare providers, and experiential agencies communicate with clarity, authenticity, and impact.

A white woman with brown gray mid-length hair smiles at the camera wearing a black blazer and pink shirt and a long pendant necklace. She is against a dark background.

At my core, I am a strategist and storyteller who believes the right words can shift perceptions, build trust, and move people toward meaningful action.

What Drives My Work

I help clients communicate organizational and personal brands through clear, inclusive storytelling. Whether you’re shaping an emerging brand, refreshing long-held narratives, or navigating a moment of uncertainty, my work centers on listening deeply, understanding your values, and finding the language that truly reflects who you are and what you stand for.

My Approach as a Messaging & Communications Strategist

Messaging work always starts with a mess.

Stories that are tightly held.

Narratives shaped by culture, ego, hope, and habit.

Words people love — and words they’ve stopped hearing.

My role is to listen, sift, and shape. I work through what already exists, add layers of insight, and craft messaging that is clear, grounded, and resonant.

Photograph credit to Sam Breach: https://www.sambreach.com/

This portrait, created with photographer Sam Breach, reflects that process. Built from the actual language I use in my work — the questions, values, and intuitive layers — it visually represents the unseen parts of strategic communication. It’s bold, unexpected, and intentionally not for everyone. It illustrates the elements that set my work apart: depth, collaboration, curiosity, and intentionality.

If this image resonates with you, we’re probably a good fit.