Welcome to the GWrites blog, where we share expert insights, practical tips, and real-world stories on communications, marketing, and leadership. Learn strategies to strengthen your message, engage your audience, and grow your organization.
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Planning Your 2026 Communications Strategy? Start Here.
Let’s face it: 2025 was a tough year for communicators, especially in the nonprofit sector. An endless cavalcade of crises stressed the sector, platforms continued splintering and devolving, and AI slop, well, slopped all over the place. If all you…
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How We Move from Storytelling to Storyliving
On October 9 and 10, I sat in the beautiful Schermerhorn Symphony Hall in Nashville, not in rows, but in cozy groups of swiveling chairs gathered around coffee tables. The stage had been transformed into a cinematic dreamscape. Un Unreal…
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3 Ways To Effectively Leverage A Fractional Communications Leader
In Fall 2021, a client and I were racing to finish a project before her maternity leave began. As a mother myself, I know the challenge of trying to tie up loose ends during an uncertain time – and my…