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Narrative Clarity Builds Better Playbooks
The narrative brought the logistics to life, but also became the common thread for the entire program. We wove it through each speaker’s talking points, told it during the event’s heartstring-tugging film, and even put it to music during a campfire-style singalong at the close. The event raised more than its ambitious goal, and it…
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Your Organization Has a Narrative Problem, Not a Storytelling Problem
A nonprofit or a company might have great stories to tell, but if they aren’t curated effectively to support a narrative, the audience is going to have no idea what to think about them.
GWRITES
Storytelling. Strategy. Social Change.