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Narrative Clarity Builds Better Playbooks
The narrative brought the logistics to life, but also became the common thread for the entire program. We wove it through each speaker’s talking points, told it during the event’s heartstring-tugging film, and even put it to music during a campfire-style singalong at the close. The event raised more than its ambitious goal, and it…
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Your Organization Has a Narrative Problem, Not a Storytelling Problem
A nonprofit or a company might have great stories to tell, but if they aren’t curated effectively to support a narrative, the audience is going to have no idea what to think about them.
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Planning Your 2026 Communications Strategy? Start Here.
If you’re hoping to enter 2026 with something resembling a communications strategy, now’s the time to take just a few steps.
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Crisis communications done right
A Real-World Example of Crisis Communications Done Right Last month, I noticed a Tweet thread from a freelancer working for Rev.com — she was raising concerns about what appeared to be a sudden pay decrease to freelancers, as well as the motivation behind the change. Now, I have only been a direct customer of Rev on a limited basis,
GWRITES
Storytelling. Strategy. Social Change.