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Narrative Clarity Builds Better Playbooks
The narrative brought the logistics to life, but also became the common thread for the entire program. We wove it through each speaker’s talking points, told it during the event’s heartstring-tugging film, and even put it to music during a campfire-style singalong at the close. The event raised more than its ambitious goal, and it…
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Your Organization Has a Narrative Problem, Not a Storytelling Problem
A nonprofit or a company might have great stories to tell, but if they aren’t curated effectively to support a narrative, the audience is going to have no idea what to think about them.
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Introducing The 48-Hour Comms Director
One deliverable. Three focused meetings. Minimal review cycles. But at the end, you have the key to unlock next-level communications.
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Planning Your 2026 Communications Strategy? Start Here.
If you’re hoping to enter 2026 with something resembling a communications strategy, now’s the time to take just a few steps.
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3 Ways To Effectively Leverage A Fractional Communications Leader
In Fall 2021, a client and I were racing to finish a project before her maternity leave began. As a mother myself, I know the challenge of trying to tie up loose ends during an uncertain time – and my maternity leave started unexpectedly early when I delivered my son at 34 weeks. There’s a
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Crisis communications done right
A Real-World Example of Crisis Communications Done Right Last month, I noticed a Tweet thread from a freelancer working for Rev.com — she was raising concerns about what appeared to be a sudden pay decrease to freelancers, as well as the motivation behind the change. Now, I have only been a direct customer of Rev on a limited basis,
GWRITES
Storytelling. Strategy. Social Change.